Riding for pleasure is the most popular equestrian activity in the UK (BETA, 2015), so it no surprise that the equestrian tourism industry is continuing to grow in popularity as we are holidaying in the UK and overseas more. The BETA national survey indicated that 3 million people went on a riding holiday in 2015, which is about 6% of riders in the UK.
- Individuals who want to combine their passion for horses with working in the leisure industry
- People with great customer service skills and a genuine interest in providing an exceptional riding experience for customers
- Careers in management
A Ride Leader is a generic term for someone who essentially can work as a groom at an equestrian centre, but also has the necessary skills to escort customers on hacks, treks or trails. This will likely to include the usual tasks associated with caring for grass kept or stabled horses and general yard duties will be part of a typical day for a commercial centre. You will also enjoy taking out groups of riders on hacks or treks whilst pointing out local landmarks and discussing local history. Think of yourself as a tour guide making the experience enjoyable and interesting for the rider. You will have responsibility for leading the trek and navigating the route, organising rest breaks for riders and horses and of course keeping everyone safe.
There will be more senior roles available for those that can take out longer treks and trails, fulfil the role of head groom and train junior team members.
The running of an equestrian tourism centre will be similar to any commercial centre, but with the additional leisure element. The centre may not be run to give clients riding lessons but instead hacking and holiday experiences. The centre could also offer accommodation and stabling/turnout for those that wish to bring their own horses.
This role would involve the supervision and management of staff, implementing yard protocols and best practice, health and safety standards, biosecurity measures and the training and development of junior staff. You would also be expected to manage the health care records for the horses (including worming, vaccinations, physio, saddle fitter, farrier, and equine dental technician).
You will be responsible for the maintenance of the facilities and equipment of the centre and implementing a grassland management plan for the upkeep of pasture. There may also be an element of invoicing, book keeping, accounting and business development.
If working day in day out at an equestrian centre doesn’t appeal to you then a tour operator role just might. Imagine being paid to lead a ride in Patagonia, Namibia or India. An absolute dream! You will mainly be office based; helping your clients plan their once in a lifetime holiday, but then you will be the tour guide for your group of clients. You may be involved with booking package deals that include flights, accommodation and activities and day trips but most importantly you will be providing advice, guidance and assistance for someone planning their dream holiday. You will need to have an extensive knowledge of the destinations you will be selling, so this role may involve ‘fact finding’ trips to seek detailed, specific information about the destination to help you provide a great service to your customers. Bear in mind that all responsible tour operators will only sell riding holidays to stables they have actually visited and vetted. Product knowledge is paramount.
Your next steps
A professional in this career will require broad equestrian knowledge and practical ability, combined with the skills to escort riders (who may be complete novices) to navigate along a trail and engage with the riders to create a memorable and enjoyable experience.
The BHS Equine Tourism Pathway is the one for you!
Developed in collaboration with The Trekking and Riding Society of Scotland, The Association of Irish Riding Establishments and The Welsh Trekking and Riding Association, we offer a globally recognised progressive pathway for anyone wishing to pursue a career in equine tourism. You will learn a variety of skills and a wealth of knowledge to support your chosen career, including: horse husbandry, identification and handling skills, grooming and tacking up, horse health and nutrition, how to organise an escorted ride, horse riding skills for escorting clients and customer service.
The minimum acceptable level of qualification for entry into employment as a Ride Leader is the BHS Ride Leader Level 2. If you hold this qualification you will be able to enter employment at a centre and once employed you can work towards the BHS Ride Leader Level 3 to develop your skills and knowledge.
The BHS Centre Manager qualification does what it says on the tin; this will be the qualification you should aim for if you want a managerial role at a commercial centre. This award endorses your broad and in-depth knowledge and skills in managing a commercial business. Employers will be assured that you have the autonomy, skills and knowledge to manage a centre and your clients will know that with you they are in safe hands.
You may find yourself working at a commercial centre that offers riding lessons as well as the usual tourism hacks and treks, particularly if working in the UK. Our Coach in Complete Horsemanship Pathway will help you develop the necessary skills to upskill and support a coaching element to your career.
If you want to get out and about and act as a Ride Leader a first aid qualification will be a requirement. An overseas Ride Leader will be required to hold a Wilderness First Aid Responder qualification and have knowledge and familiarity with in-country wildlife, birds and plants. Being fluent in a second language will be a bonus as will familiarity with airline rules and regulations.
As you will be customer facing you must have excellent customer service and communication skills, enthusiasm and have a common sense approach to your work. If you are mid-way through a trek and you find a route is blocked or terrain is unsafe you must be able to remain calm and composed in stressful situations as you don’t want your clients to feel nervous. You should have a thorough detailed geographical knowledge of the local area to be able to provide your guests with a great holiday experience. Early starts and late finishes including weekend and Bank Holiday work is usual, you may also be expected to attend equestrian events or trade shows so dedication and a passion for the role is essential. As the tasks asked of this role are generally manual tasks, and you may be in the saddle for long periods at a time, a good level of physical fitness is required.
- Equestrian tourism centres are usually surrounded by fantastic countryside and beautiful views that you will see on a daily basis!
- Lots of riding
- You will meet new people all the time and enjoy the satisfaction of being a part of their fantastic holiday
There are plenty of opportunities for employment as a Ride Leader or Instructor, both full or part time and, as off site riding is often seasonal, many centres also take on extra staff for holiday periods providing opportunities for college or university students who have the foresight to gain equestrian qualifications.
Ride Leaders and Instructors have a great responsibility to the business. Being the ‘front person’ they must ensure the client is kept safe at all times, is satisfied with their experience, that it meets or exceeds expectations and that any feedback or review they supply will be positive, a very important aspect especially for the business’ social media presence and word of mouth advertising. Both are main income generators for a business so a committed Ride Leader or Instructor, willing to help develop and expand trade, is a valued team member and, with BHS Pathways now offering a clear career progression, have very good prospects for their future in the equine industry.
Having the BHS Ride Leader qualification shows an employer that you have had the training to conduct their rides in a safe manner, you understand your responsibilities to the client and the employer, that you value customers and will do your best to ensure they have a positive experience and that you are very competent in the care of the stables horses. If you present at an interview with these qualifications I already know you understand your job, have the knowledge to carry it out and can hit the floor running from day one. To me, you are a professional and I am going to want to employ you.
My advice for anyone looking to get into this career path would be:
- Find a yard to train you whilst working towards your qualifications so you are ‘hands on’ and have practical experience to bring with you to your first or next employer. This might be as a volunteer, an apprentice or as an employed trainee.
- Take qualifications as soon as you can. Ride Safe and Stage 1 can be taken whilst still at school and give you a good base for your future training after school.
- Keep a good record of your equine experiences with basic detail and references so that you can present a good comprehensive CV on interview.
It is essential that you have a thorough understanding of equine welfare in order to work in the “Overseas Riding Holidays” sector. This is because standards vary around the world, and there is no right or wrong way of looking after a horse. For example, compare horsemanship in India, the UK, Namibia and Argentina. The animal, the horse, is essentially the same, but the manner in which they are looked after differs widely. You need to be able to recognise a good regime from a poor regime.
In addition to sound riding competence you will be more employable if you have a second language, travel experience, a first aid certificate and better-than-average geographical knowledge. An interest in wildlife is an advantage.
Overseas leaders earn £80 to £100 per day plus all expenses paid. Office-based roles start at £18,000 pa and rise to maybe double that.
BHS Stage 2 Complete Horsemanship indicates you understand horses. But there are many other skills that are equally important: inter-personal skills being the most important. This is essentially a service industry, so person-to-person communication skills are number one.
Working for a specialist horse riding tour operator is a daunting and demanding job; it’s also brilliant fun and all-absorbing. There’s a huge amount to learn, but even the learning is fun, and being sent overseas to experience the stable/horses/tack/equine management regime and peripheral activities is just the best homework in the world!